"There is more treasure in books than in all the pirate's loot on Treasure Island." - Walt Disney
Monday, December 3, 2012
Throwing a Book Launch Party (Part I)
Self promotion, platform, social media… these are all terms we hear frequently, but what about the good old book launch? The truth is a book launch can still be a highly effective way to promote yourself and your book – if planned properly.
However, if you are self-published you are at a disadvantage as most chains (Books-A-Million, Barnes&Nobles etc.) won’t carry you. The chains can get their money back on any unsold merchandise from a publishing house, but not from print-on-demand or even some small presses. Subsequently, they won’t order those books and you have to rely solely on the “mom and pop” shops to carry your merchandise.
So, why should you plan a book launch party?
This post is Part I of a series. Please feel free to share your own experiences, comments and questions about book launches.