We live in a society that has gone virtual. In 2011:
- More than 100 trillion emails were sent on the internet
- Approximately 300 million websites were updated
- More than 2 billion internet users worldwide
- Approximately 200 million blogs on the internet (BlogPulse)
- More than 2 billion videos viewed on Youtube
- Over 50% of the world’s population is under 30
- More than 96% of them utilize social media
- Facebook added over 200 million users in less than a year with
- 60 million status updates happening daily on facebook
- Approximately 40% of posts and comments left on social media are about products and brands
I have not included the stats for twitter, Google+, LinkedIn etc, but I believe you get the picture.
If so many readers, editors and agents are online, it makes sense that we should be there too. If they can’t find you, guess how much quality time and sales you’ll earn. If you are serious about becoming successful, you cannot afford to slack off on social media. You need to appear in as many places as possible to build your platform.
Of all the social media sites, most authors will tell you their blog has helped them stand out the most. They are a home base for socializing. You can engage people by sharing issues you’re passionate about. You can solicit interest, inspire, educate, encourage and entertain. Guest blogging can increase traffic to your own blog as well.
A friend of mine often says, “The more mud you sling, the more will stick.” The same is true in social media. The more places readers can find you, and the more frequently, the more loyal customers you will attract.
Yes, social media can become time consuming, but not if you manage it correctly. Limit your time online to one or two hours a day, post on your blog at least once a week with maybe a guest post on another site once a month. It is possible to market yourself effectively without sacrificing your main passion: writing your book or articles.
What are your thoughts or tips on social media?