Whether you
choose to do your brainstorming alone or with a group, there are several tools
that can increase the number of ideas:
·
The Stepladder Technique –
This improves the contribution of quieter group members by introducing one
person at a time.
·
Brainwriting –
This is a written approach that you can use to encourage all individuals to
generate and develop ideas.
·
Brain-netting – An electronic method of
brainstorming, this uses a document stored on a central server, or on a
Cloud-based system.
·
Crawford's Slip Writing Approach –
You can use this approach to get plenty of ideas from all participants, and to
get a view of each idea's popularity.
·
Starbursting –
Starbursting helps you develop questions that you need to ask to evaluate a
proposal.
·
Charette Procedure –
This helps you brainstorm with large groups of people. (Conventional
brainstorming becomes increasingly ineffective when more than 10 or 12 people
are involved.)
·
Round-Robin Brainstorming –
You can use this approach to get people to contribute ideas without being
influenced by others.
·
Rolestorming –
This technique encourages group members to take on other people's identities
while brainstorming, thereby reducing their inhibitions.
The best approach to brainstorming combines individual and group
brainstorming. During the brainstorming process, there should be no criticism
of ideas, and creativity should be encouraged.
Recording the session can eliminate
the need to slow down to write. Afterwards you can review the information at
your leisure. However, when the brainstorming session ends, you may have a lot
of ideas. Although it might seem hard to sort through these ideas to find the best
ones, analyzing them is an important next step, and you can use several tools
to do this.
Use Affinity Diagrams
to organize ideas and find common themes. Grid Analysis
and Paired
Comparison Analysis will help you choose between different options. You can
also use the Six
Thinking Hats technique to look at ideas from different perspectives; and Nominal Group
Technique and Multi-Voting
can help you choose between options as a team, particularly where the
differences between options are quite subjective.
When managed well, brainstorming can help you generate radical
solutions to problems. Brainstorming can also encourage people to commit to
solutions, because they have provided input and played a role in developing
them.
When
you’re brainstorming a
new idea, do you enlist the help of others? What techniques work for you?